Our Merino wool is certified under the Responsible Wool Standard (RWS), a voluntary certification that ensures every stage, from farm to final seller, is verified. The RWS certification holds farmers accountable to strict guidelines for animal welfare, land stewardship, and social responsibility.
Before our brand had a name, a logo, or even a product, we had a clear vision: everything would centre around Australian Merino wool.
Throughout the years, we have always relied on merino: on the trails, in the mountains, and across seasons. Its natural performance, durability, and comfort consistently outlasted expectations. With the right care, merino doesn’t wear out ~ it wears in, becoming better with every journey.
Six reasons why we love merino wool
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Being a natural fibre, merino wool naturally regulates itself to your body temperature: keeping you cool in the heat and warm in the cold.
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Merino fibres absorb moisture and reduce the build-up of odour-causing bacteria, meaning you can wear it for days without your garment smelling, making it an ideal choice for travel, hiking, and daily wear.
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Unlike traditional wool, Merino fibres are fine and silky, making them incredibly soft on the skin. When woven correctly, they don’t itch.
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Merino wool pulls moisture away from the skin and dries quickly, helping you stay dryer during physical activity or sudden weather changes.
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Merino wool is warm without bulk. The natural crimp of the fibres traps air, providing insulation while remaining lightweight.
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We only use RWS certified Australian Merino wool, sourced from farms that treat their sheep and land with care. Merino is a renewable, biodegradable fibre, making it a more responsible choice than synthetic alternatives.
RWS Certified
Why invest in merino wool?
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The difference comes down to the fibre. Merino wool is much finer than regular wool, making it naturally softer and more comfortable to wear. Where standard wool can feel bulky or scratchy, Merino stays light, breathable, and smooth against the skin.
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Growing premium Merino wool takes time and care. Healthy sheep are the priority, given proper food, water, and shelter. Once sheared, the wool goes through a series of detailed steps; sorting, carding, spinning, and weaving. Throughout, both animal welfare and worker wellbeing are core priorities in Australia’s wool industry, ensuring the process remains as ethical as it is effective.
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Australian Merino wool is globally recognised for its exceptional quality, made possible by our ideal natural conditions and responsible farming practices. Healthy sheep and ethical care are at the heart of producing great wool - the happier the sheep, the better quality fibres they yield.
Read how to care for your merino wool garments below
